What is Waft?
Waft Grants Digital Access to Custom Commissioned Perfumes by the World's Top Perfumers
For the first time, Waft introduces the ability to craft custom commissioned perfumes made by many of the world's top perfumers, completely online. In partnership with International Flavors & Fragrances Inc. (IFF),Waft delivers the absolute highest quality ingredients, supreme craftsmanship, and complete personalization (down to the fragrances name) at an affordable price. In providing men and women their own signature fragrance designed by the same noses responsible for many of the most lauded branded perfumes, Waft marks the modernization and optimization of an entire industry.
.Each Waft perfume is uniquely tailored to the individual for which it is commissioned. Through
the digital platform, the consumer will answer a series of questions pertaining to their scent preferences, desires, and expectations. Additionally, for perfume connoisseurs already loyal to
various branded fragrances, Waft offers the ability to build a signature fragrance that captures
the core essences of their favorite scents. The individual will even have the opportunity to
name the fragrance and design its label. Once all information is submitted, Waft will deliver the
personalized perfume to the individual with the addition of two accessory scents for layering.
What a novel idea, right? I was intrigued from the get-go! Waft allows for a customizable experience simply by asking you a series of questions about your preferences. Some of the questions include:
Do you prefer a more masculine, a more feminine fragrance or a unisex scent?
- Day or Night?
- Preferred Mood: Fresh, Sexy, Elegant or Relaxed?
- Personal Style: Classic or Trendy?
- Potency: Subtle, Balanced or Daring?
You are also able to choose from a list of ingredients to identify those that are most appealing to your senses. Some of the choices include:
among the more common. There were some interesting options like Milk, Powder and Black Pepper too!
Then, you can choose your favorite brand of perfume so they have a general idea of what you love.
Finally comes the fun part! You get to name your custom fragrance, complete with font choices. If it's a gift, you'll be able to include a short message right on the bottle (see mine for the mothership in the pic above).
Not only will you receive your custom fragrance but also two accessory or layering fragrances to complement your order!
So what's the verdict? I personally enjoyed the quick and easy process of commissioning our fragrance--it felt like my mother and I were creating something special together. And the entire process took just 5 minutes--short and sweet! As for the mothership, she LOVES her new perfume! It has many of the notes she loves and she was very happy with it! I barely managed to get pictures taken before she spirited her gifts away!
Her suggestions for improvement? She found the main fragrance didn't last as long as she would have liked and it left a little residue when applied directly on her clothing (probably a mistake in most scenarios--always apply to bare skin, people!). While she is still really enjoying her custom scent, she was bowled away by the accessory scents--her favorite is the one below, a predominantly Jasmine blend while the other was a predominantly Musk/Sandalwood scent (shown above).
So there you have it, my darlings! You can create your very own signature scent for yourself or as a gift on Waft's site HERE--they ship to many countries worldwide and are in the process of adding more destinations to their list! But WAIT! Waft has very generously offered my readers a 10% discount--just use code COLORSUTRA at checkout
Don't forget to follow Waft through the social media outlets below to find out more:
How did you spend Mother's Day? What do you think of Waft, either for yourself or as a gift for a special someone? Tell me in the comments section below!
****Products were sent to me for an honest, unbiased review. All opinions are my own.****