LOTD featuring BEAUTY FOR REAL

Hi there, my darlings! You know, I don't know if you've noticed but your girl seems to be moving away from nail polish. Now, don't get me wrong, I LOVE nail polish! And I will continue to feature polish, both indies and mainstream, whenever I can. But, you know what? I LOVE makeup too! Maybe even more than polish! So, I've decided to be more varied, more inclusive with my posts. I want to be able to share a little of everything, rather than just swatches all week long. With that thought in mind, I'd like to share a new brand that caught my eye, so much so that I have decided to become a Brand Ambassador, AND post one of my rare full makeup looks (which I hope won't be so rare in the future!). Today, I'd like to introduce you to Beauty For Real!


Here's a little about the brand:

REAL BEAUTY

BEAUTY FOR REAL is created with the firm belief that there are infinite definitions of beauty, every one as unique as each individual woman. It has been designed and formulated with the aim of providing women the most exceptional and efficacious tools and products used to reveal all of these diverse beauties.

BFR represents a radical but commonsense shift from the ‘counter culture’ as we know it; a place that espouses ‘universal’ formulas for every woman, one-size-fits-all solutions, and prepackaged trends that ‘everyone’ will be wearing. Instead, BFR offers a thoughtfully edited palette and the most luxurious product formulations, side-by-side with essential advice and real education.

It’s an idea whose time has come. For real.

REAL FASHION

BEAUTY FOR REAL celebrates individualized notions of personal style and is created with the aim of realizing the one-of-kind point of view of each woman who wears it. BFR is artfully composed and stylishly considered down to the tiniest detail and ingredient. BFR provides tools for creating your own personal style and putting your best face forward.

REAL INNOVATION

BEAUTY FOR REAL believes that makeup should be innovative, flexible and intelligently designed. Ignoring the barriers that have often existed between skin care and makeup, BFR is marked by cutting edge formulations that care for, enhance and protect the skin, while never lacking in artistry and fun.

BFR products are each contained in chic and smartly executed components, lovely to hold and a pleasure to use. We’ve designed a light and mirror in the handle of each tube of our lip creams and glosses for application in the darkest restaurant, car or club.

REAL VALUE

BEAUTY FOR REAL believes that every woman should have the very best tools in her beauty arsenal and that price need not ever be a barrier to quality. Leveraging years of experience in product development, BFR is able to offer products consistent in quality with the most prestigious brands in the world, but at prices that are accessible to every woman.

In keeping with their philosophy, the packaging is simple, stark even, purely functional on the outside. In contrasting shades of black and white, the boxes are sleek and lightweight, probably keeping in mind that most of us don't keep boxes. It's as real as you can get!

The products themselves are found in tubes and cases with the same, classic black-and-white-theme. For this particular post, I'll be sharing 5 of their popular products : Universal Lip Liner, Hydrating Light-Up Lip Cream in Always There, High Shine Light-Up Lip Gloss in Starlust, Blush + Go duo stick in Coral Crush/High Beam and High-Def Volumizing Mascara.

HI-DEF VOLUMIZING MASCARA ($19.00)
“This is my MVP product! I was always searching for the ultimate mascara - I wanted volume, length and definition without smudging or smearing. This water resistant, long wear, yet easily removable black mascara really delivers. I formulated it without fragrance, talc, parabens, or D5 – because why would you put those things near your eyes?” - Leslie Munsell (Founder)

What it is: Defining, volumizing, water resistant mascara

Color: Just Black

Why You’ll Love It: The perfect combination of a volumizing and lengthening formula with a micro brush which has a hollow inner chamber, providing a large reservoir of product which coats every single lash. Amplify your lashes with a smooth, flexible and defined finish that stays perfect all day, even in extreme humidity and heat – inspired by our Miami weather!

That wand. I gotta say I didn't think I would like working with that wand but surprisingly, it's very easy to work with. It's like a little mini comb for your lashes and it's great for adding definition to your lashes--no spidery lashes with this one! I do, however, think I would prefer more volume and length with my mascara. This is great if you prefer a more natural look for the daytime or at work. It certainly is very comfortable!

BLUSH + GLO (BLUSH + LUMINIZER) ($24.00)

“Women are most beautiful when our skin looks natural, dewy and glowy. I developed this to apply like a cream, melting into the skin rather than sitting on the surface. It then blends out to a powder leaving a silky smooth feeling and beautifully, youthful, radiant skin. I wear it alone when in a hurry or with foundation for a more finished look.” - Leslie Munsell (Founder)

What it is: 2-in-1 cream-to-powder blush and luminizer

★ Coral Crush | Hi Beam - this is a BFR best selling item with a warm blush in a summery coral glow paired with a highlighting beam of light to light up your eyes, above the cheek bones and even your collar bone - ideal for all skin types and tones with anti-aging ingredients to keep all ages of skin looking radiant and youthful.

Why You’ll Love It: Featuring our patented ingredient, Luminera with a diamond core complex. As the transparent particles come into contact with the skin, the diamond core complex transforms invisible UV light and works to dramatically diminish the expression of wrinkles, discolorations, and imperfections. Vitamin E and grape seed extracts provide anti-aging benefits and antioxidant protection. Pomegranate extracts along with organic minerals contribute to this standout formula to maintain its consistency in all climates and provides exceptionally long wear.

Oh gosh! This was love at first sight for me! I LOVE multi-taskers and dual-ended products because hey, it's so much more convenient and great for travel. Both go on smooth as silk and blend super easily, to leave just the right amount of color and glow.

The shades of both blush and hughlighter are perfect for me--richly pigmented without being garish or tacky. I can tell you right now, you'll see me in this A LOT!

D-FINE "THE ONLY" LIP PENCIL ($14.00)

“Lip pencils go in and out of fashion but as a makeup artist, I've always used them to define lip lines and keep lip products in place. I created this lip pencil because although I carried dozens, I always used the same one on everyone- it matched all lips. This is the tried and true color with improved formula and packaging. It's like a secret agent-does its job undetected.

You are sure to love this lip pencil, it's tried, tested and approved by my clients, customers and me! It's simply an essential for your makeup bag! Get two so you always have one in your makeup bag & one by the mirror." - Leslie Munsell (Founder)

What it is: True lip tone pencil that works with all lip product shades and all skin tones.

Why You’ll Love it: The soft, creamy texture delivers beautifully defined lips without the telltale lip liner look. You can either line or shade in the entire lip and pair with your favorite gloss or cream. The lip pencil can also be worn alone for matte, natural color finish. No sharpener required.

I have small lips. And by small, I mean tiny! So I like to over-line my lips. I've been doing it since way before the Kylie Jenner trend but never quite so pronounced. I usually line my lips just around the outer edges for a fuller, plumper look. So, lipliner is pretty much essential for me. But who has the space or money to buy a matching lip liner for every lipstick you buy? Especially when you may be a little bit obsessed with lippies? I know I don't! So, I totally appreciated a so-called Universal lip liner. The liner itself is very soft and easy to use, which is good for the sensitive skin of your lips.

Is it truly Universal? Well, I can see myself using it with a majority of my lipsticks since I prefer berries, wines and red. I like that I'm able to line my lips without the over-lining looking too obvious and it provides a great base for lipstick to adhere too. Now if you have very pale lips or tend to wear light lipsticks, I doubt this would work quite as well. For me though, it's a great addition to my stash!

HYDRATING + LIGHT-UP LIP CREAM ($18.00)

“These 5 shades are the classics I know every woman wants in her lipstick wardrobe. I want my lip color to match my mood and occasion, sometimes nude, sometimes red or a bright color. I developed this lip cream to be the perfect balance between the highly pigmented long wear and the moisturizing, buttery feel we all love. With long wear colors and this great bottle with light and mirror, you'll go all day and all night!” - Leslie Munsell (Founder)

What it is: Super hydrating liquid lipstick provides high impact, saturated color and long lasting wear.

Why You’ll Love it: This Lip Cream provides bright, vibrant color while nourishing and moisturizing. Your will be soft, smooth conditioned lips thanks to natural cupuacu butter, the most hydrating nut butter from the rainforests of Brazil. Great ingredients deliver high performance Mother Nature would be proud of.

Available in 5 pigmented shades, these lip creams were the ones I was most excited about. And the one I tried totally lived up to my expectations! Rich and creamy, the lip cream goes on so smoothly and leaves your lips feeling hydrating, without feeling too sticky. Plus the little tubes light up!

HIGH SHINE LIGHT-UP LIP GLOSS ($18.00)

“These signature lip glosses are like my favorite jeans- I live in them, they feel great and I can't wait to put them on. They are NOT sticky, are full of beneficial ingredients and have a touch of peppermint, which feels cool and refreshing. I designed it with the light and the mirror so I can apply it anywhere, anytime!” -Leslie Munsell (Founder)

What it is: Lightweight, moisturizing and plumping light up lip-gloss.

Why You’ll Love it: Keep your lips feeling silky smooth with hydrating aloe vera and avocado oil. Grapeseed oil and green tea extract provide essential vitamins that work as antioxidants to protect your lips. Marine collagen and peppermint oil will plump your lips while feeling minty cool. The high-tech packaging has a convenient mirror on the bottle and an LED light in the lid that illuminates lips for easy application.

Available in 8 shades, it's true! The gloss I tried was not sticky but rather very hydrating. I love the touch of peppermint and these little tubes light up too! I usually stay away from lip glosses because I'm more of a matte or creme girl myself, but this one will be great for layering on those particularly drying mattes.

The shades I was sent are Starlust Lip Gloss (left in the photo below), described a Champagne Beige, and Always There Lip Cream, described as a Natural Rose. I absolutely love the rose shade! It turned out to be very flattering on my skin tone and the lip gloss can be layered over your favorite lippie for added shine!

As promised, here's my full looks using ALL these products! The first pic below I'm using just the Lip Cream:

In this pic, I used just a little bit of the Lip Gloss over the Lip Cream for a little bit more shine!

So there you have it, my darlings! You can pick up any of these fabulous products on Beauty For Real's site HERE. As a BFR Ambassador, I'm really excited to be able to offer you a coupon! Use code COLORSUTRAA20 for 20% off your entire order!


Don't forget to follow Beauty For Real through the social media outlets below for all the latest about their products :

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Which of these products catches your eye the most? Tell me in the comments section below!

****Products were sent to me for an honest, unbiased review. All opinions are my own.****